What can I do for you?

In a time of tight budgets, free publicity is what every organisation strives for. Plus, it provides media endorsement for your products and concerns – a thing which ranks higher with political and public audiences than does paid advertising.

I help clients in four main areas:

Free publicity

• designing and rolling-out communications strategies with the emphasis on free publicity
• brainstorming mediagenic ideas which are integrated into public affairs, public relations and marketing strategies
• managing the media plan and budget
• arranging media events and stories to generate a rising drumbeat of publicity
• identifying the appropriate media audience to be the carrier of your message
• writing and distributing press releases
• drafting opinion pieces
• setting up and chairing press conferences

Media troubleshooting

• analysis and evaluation of media coverage, especially where there are problems in gaining media attention
• crisis communications: helping resolve or create media crises
• where necessary, by cutting through formal procedures to bring the right people together to handle a crisis

Spokesperson

• presenting your stories to selected journalists
• providing a ‘public face’ for those clients lacking a dedicated press office

Coaching

• providing internal guidance on how to set up and run an effective media operation
• advising media departments on generating media coverage
• preparing speakers for TV, radio and press interview

Debates

• leading debates between parties with opposing views, to arrive at a concrete outcome